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Dr. Aqeel Ahmad Khan
Allah Ditta
Dr. Abida Perveen
Aamir Iqbal
Gull Naz Khan
Rabia Bashir
Ahmed Ikram


knowledge, education, reaction, lower income country, Pakistan


There is an increasing trend toward utilizing behavioral insights to offer empirical justifications for decision-making. The efficacy of societal functioning can be enhanced through the removal of biases and other barriers that hinder the formulation of policies and strategies. This is first study to employ this methodology in examining the impact of COVID-19 on Pakistani society. As an instrument for guidance, the World Health Organization developed this online poll. The research is driven by two objectives. Comparing precautions with being well-informed about COVID-19 is the initial step. Assessing public sentiment regarding the reliability of sources and the information they deliver constitutes the second phase. Using quota and snowball sampling, 523 respondents were acquired in the course of a single month. The dependent variable of behavior was incorporated into a linear regression model, with an adjusted R-squared value of 0.374. We utilized behavior and knowledge evaluations. According to the study, while deception and unreliable information sources injured preventative behavior in society, increased knowledge aided it.

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