Influence of tobacco imagery in Tamil movies among adolescent smokers in Poonamallee, Tamil Nadu
Main Article Content
Keywords
Tobacco, teenagers, adolescents, imagery, movies
Abstract
Introduction: There are various types of tobacco the adolescents are exposed to, smoking which is a major threat to mankind is active in the teenagers in recent years. Social media, movies, television which are the sources that render adolescents to get addicted with this habit. Hence this study aims to determine the influence of tobacco imagery in Tamil movies among adolescent smokers.
Materials and Methods: This cross –sectional questionnaire based study was done among 411 adolescent smokers in poonamallee taluk of Thiruvallur district. The movies were selected from the year 2019, 2020, 2021 and they were coded based on the tobacco imagery signs. The questionnaire assessed adolescents smoking and tobacco habits, their mode of information about tobacco products and their affinity towards movies. Association between the coded tamil movies with high tobacco imagery with the source of information, cigarettes bought after watching movies and dependency rate was performed with Chi-square test.
Results: There was a significant association between the high tobacco imagery movies and cigarettes bought after watching movie clips (p=0.001). There was no significant association between the number of cigarettes smoked and high tobacco imagery movies (p=0.092). Impact signs were not very helpful in the adolescents to quit the habit (73.75%).
Conclusion: Since the teenagers are exposed to a wider range of social networks they are highly susceptible to adapt to the culture projected to them. It is imperative to make necessary techniques and effective methods to taper the need for tobacco use.
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2. Neelakantan et al. 2013; Aldhuwayhi et al. 2021; Sheriff et al. 2018; Markov et al. 2021; Jayaraj et al. 2015; Paramasivam et al. 2020; Li et al. 2020; Gan et al. 2019; Dua et al. 2019; Mohan and Jagannathan 2014
3. Adult tobacco use prevalence secondhand tobacco exposure; mean age at initiation of tobacco use, and tobacco quitting data: Global Adult Tobacco Survey (2016–2017)
4. 4.Data on total tobacco deaths: Jha P, Jacob B, Gajalakshmi V, Gupta PC, Dhingra N, Kumar R, et al. A nationally representative case–control study of smoking and death in India. N Engl J Med. 2008;358(11):1137–1147.
5. Aldhuwayhi, Sami, Sreekanth Kumar Mallineni, Srinivasulu Sakhamuri, Amar Ashok Thakare, Sahana Mallineni, Rishitha Sajja, Mallika Sethi, Venkatesh Nettam, and Azher Mohiuddin Mohammad. 2021. “Covid-19 Knowledge and Perceptions Among Dental Specialists: A Cross-Sectional Online Questionnaire Survey.” RiskManagement and Healthcare Policy 14 (July): 2851–61.
6. Pope III, C.A., Burnett, R.T., Turner, M.C., Cohen, A., Krewski, D., Jerrett, M., Gapstur, S.M. and Thun, M.J., 2011. Lung cancer and cardiovascular disease mortality associated with ambient air pollution and cigarette smoke: shape of the exposure–response relationships. Environmental health perspectives, 119(11), pp.1616-1621.
7. Dua, Kamal, Ridhima Wadhwa, Gautam Singhvi, Vamshikrishna Rapalli, Shakti Dhar Shukla, Madhur D. Shastri, Gaurav Gupta, et al. 2019. “The Potential of siRNA Based Drug Delivery in Respiratory Disorders: Recent Advances and Progress.” Drug Development Research 80 (6): 714–30.
8. Surani, S., Reddy, R., Houlihan, A.E., Parrish, B., Evans-Hudnall, G.L. and Guntupalli, K., 2011. Ill effects of smoking: Baseline knowledge among school children and implementation of the “AntE Tobacco” project. International journal of pediatrics, 2011.
9. Gan, Hongyun, Yaqing Zhang, Qingyun Zhou, Lierui Zheng, Xiaofeng Xie, Vishnu Priya Veeraraghavan, and Surapaneni Krishna Mohan. 2019. “Zingerone Induced Caspase-Dependent Apoptosis in MCF-7 Cells and Prevents 7,12-Dimethylbenz(a)anthracene-Induced Mammary Carcinogenesis in Experimental Rats.” Journal of Biochemical and Molecular Toxicology 33 (10): e22387.
10. Baler, R.D. and Volkow, N.D., 2011. Addiction as a systems failure: focus on adolescence and smoking. Journal of the American Academy of Child & Adolescent Psychiatry, 50(4), pp.329-339.
11. Jayaraj, Gifrina, Pratibha Ramani, Herald J. Sherlin, Priya Premkumar, and N. Anuja. 2015. “Inter-Observer Agreement in Grading Oral Epithelial Dysplasia – A Systematic Review.” Journal of Oral and Maxillofacial Surgery, Medicine, and Pathology. https://doi.org/10.1016/j.ajoms.2014.01.006.
12. Li, Zhenjiang, Vishnu Priya Veeraraghavan, Surapaneni Krishna Mohan, Srinivasa Rao Bolla, Hariprasath Lakshmanan, Subramanian Kumaran, Wilson Aruni, et al. 2020. “Apoptotic Induction and Anti-Metastatic Activity of Eugenol Encapsulated Chitosan Nanopolymer on Rat Glioma C6 Cells via Alleviating the MMP Signaling Pathway.” Journal of Photochemistry and Photobiology B: Biology. https://doi.org/10.1016/j.jphotobiol.2019.111773.
13. Amin, T.T., Amr, M.A.M., Zaza, B.O. and Kaliyadan, F., 2012. Predictors of waterpipe smoking among secondary school adolescents in Al Hassa, Saudi Arabia. International journal of behavioural medicine, 19(3), pp.324-335.
14. Markov, Alexander, Lakshmi Thangavelu, Surendar Aravindhan, Angelina Olegovna Zekiy, Mostafa Jarahian, Max Stanley Chartrand, Yashwant Pathak, Faroogh Marofi, Somayeh Shamlou, and Ali Hassanzadeh. 2021. “Mesenchymal Stem/stromal Cells as a Valuable Source for the Treatment of Immune-Mediated Disorders.” Stem Cell Research & Therapy 12 (1): 192.
15. Mohan, Meenakshi, and Nithya Jagannathan. 2014. “Oral Field Cancerization: An Update on Current Concepts.” Oncology Reviews 8 (1): 244.
16. Neelakantan, Prasanna, Deeksha Grotra, and Subash Sharma. 2013. “Retreatability of 2 Mineral Trioxide Aggregate-Based Root Canal Sealers: A Cone-Beam Computed Tomography Analysis.” Journal of Endodontia 39 (7): 893–96.
17. Paramasivam, Arumugam, Jayaseelan Vijayashree Priyadharsini, Subramanian Raghunandhakumar, and Perumal Elumalai. 2020. “A Novel COVID-19 and Its Effects on Cardiovascular Disease.” Hypertension Research: Official Journal of the Japanese Society of Hypertension.
18. Sheriff, K. Ahmed Hilal, K. Ahmed Hilal Sheriff, and Archana Santhanam. 2018. “Knowledge and Awareness towards Oral Biopsy among Students of Saveetha Dental College.” Research Journal of Pharmacy and Technology. https://doi.org/10.5958/0974-360x.2018.00101.4.
19. Subba, S.H., Binu, V.S., Menezes, R.G., Ninan, J. and Rana, M.S., 2011. Tobacco chewing and associated factors among youth of Western Nepal: A cross-sectional study. Indian journal of community medicine: official publication of Indian Association of Preventive & Social Medicine, 36(2), p.128.
20. Ragelienė, T., 2016. Links of adolescents identity development and relationship with peers: A systematic literature review. Journal of the Canadian Academy of Child and Adolescent Psychiatry, 25(2), p.97.
21. Distefan, J.M., Pierce, J.P., & Gilpin, E.A. (2004). Do favourite movie stars influence adolescent smoking initiation? American Journal of Public Health, 94, 1239–1244.
22. Jackson, K.M., Janssen, T. and Gabrielli, J., 2018. Media/marketing influences on adolescent and young adult substance abuse. Current addiction reports, 5(2), pp.146-157.
23. Sargent, J.D., Beach, M.L., Dalton, M.A., Mott, L.A., Tickle, J.J., Ahrens, M.B., & Heatherton, T.F. (2001). Effect of seeing tobacco use in films on trying smoking among adolescents: Cross sectional study. British Medical Journal, 323, 1394–1397
24. U.S. Department of Health and Human Services. Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General.Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2012. Available from: https://www.ncbi.nlm.nih.gov/books/NBK99237/.
25. Grover S, Anand T, Kishore J, Tripathy JP, Sinha DN. Tobacco use among the youth in India: Evidence from Global Adult Tobacco Survey-2 (2016–2017). Tob Use Insights 2020;13:1-7.
26. World Health Organization. Adolescents Health Related Behaviour. Behaviours Affecting Current and Future Health Tobacco Use, 2014. Geneva. Available from: http://apps.who.int/adolescent/second-decade/section4/page8/Tobacco-use. html. [Last accessed on 2020 Apr 28].
27. Raghavan, A., Murali, N.B., Alba, D.F.B., Sukumaran, A. and Diwakar, M.K.P., 2022. A cross-sectional study on the role of film stars and peers in smoking initiation and tobacco use among male adolescents aged 13–15 years in Chennai city, Tamil Nadu, India. Scientific Dental Journal, 6(1), p.48.
28. Tickle JJ, Sargent JD, Dalton MA, Beach ML, Heatherton TF. Favourite movie stars, their tobacco use in contemporary movies, and its association with adolescent smoking. Tob Control 2001;10:16-22.
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Published
Jun 22, 2023
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How to Cite
Sarika Balaganesh, Leelavathi L, & Meignana Arumugham Indhiran. (2023). Influence of tobacco imagery in Tamil movies among adolescent smokers in Poonamallee, Tamil Nadu. Journal of Population Therapeutics and Clinical Pharmacology, 30(15), 499–505. https://doi.org/10.47750/jptcp.2023.30.15.056
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