THE IMPACT OF SOCIAL MEDIA AND ONLINE BEHAVIOURS ON BULIMIA NERVOSA: A SCOPING REVIEW OF MODERN AND HOMOEOPATHIC PERSPECTIVES

Main Article Content

Dr. Tejas Shah Pankajkumar
Dr. Sushma Suresh Manhas

Keywords

Bulimia nervosa, social media, Online behaviours, Eating disorders,  Homoeopathic treatment, Cognitive-behavioural therapy,

Abstract

Bulimia nervosa (BN) is a severe eating disorder characterized by binge eating followed by compensatory behaviours such as vomiting, excessive exercise, or fasting. The prevalence of BN has been increasing, partly due to the pervasive influence of social media and online behaviours. The interaction between these digital influences and mental health, particularly eating disorders, has gained significant research attention. This review aims to explore the relationship between social media, online behaviours, and the development of bulimia nervosa, with a focus on both modern and homoeopathic treatment approaches. Objective: The primary objective of this systematic review is to assess the impact of social media and online behaviours on the incidence and management of bulimia nervosa, incorporating both modern medicine and homoeopathic perspectives.


Methods: A comprehensive literature search was conducted across multiple databases, including PubMed, Scopus, and Google Scholar, to identify relevant studies on social media, online behaviours, and bulimia nervosa. Studies that discussed the epidemiology, pathophysiology, and treatment approaches for BN, as well as the role of digital platforms, were included. Data were synthesized qualitatively to highlight key trends in the interaction between online behaviour and BN. Both modern medicine and homoeopathic treatment strategies were evaluated.


Results: The findings suggest a significant correlation between exposure to social media platforms, particularly those promoting unrealistic body standards, and the onset of bulimia nervosa symptoms. Online behaviours, such as the consumption of "thinspiration" content and participation in pro-eating disorder communities, exacerbate the condition. Modern medical treatments primarily focus on cognitive-behavioural therapy (CBT) and pharmacological interventions, while homoeopathic treatments emphasize individualized care using remedies such as Ignatia Amara and Natrum muriaticum. Both treatment modalities show promise, but further research is needed to better integrate them.


Conclusion: Social media and online behaviours play a critical role in the development and exacerbation of bulimia nervosa. Modern and homoeopathic treatment approaches both offer viable options for managing the disorder, though each has its limitations. An integrated approach may offer the best outcomes for patients. Further studies are needed to explore the synergistic potential of combining modern and homoeopathic treatments. 

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